E-commerce trends 2024

With the ongoing digitization of society, e-commerce remains a dynamic and rapidly growing market. Innovations and changing consumer behavior ensure that the e-commerce industry is constantly evolving. In this blog, we will highlight some current trends.

Social commerce and influencer marketing

Social media platforms are no longer just for connection; they are increasingly integrated into the purchasing process. Social commerce, where consumers can buy products directly from social media platforms, is becoming a significant trend. The rise of Marketplaces and Social commerce makes it easier to offer products directly to consumers, which blurrs the line between the B2B and B2C segments. However this presents logistical challenges for many organizations.

Voice commerce

With the emergence of voice-activated assistants like Amazon’s Alexa and Google Assistant, the trend of voice commerce is also growing. Consumers use voice commands to search for and order products. E-commerce companies must optimize their platforms for voice search commands to capitalize on this emerging trend.

Subscription economy

An increasing number of consumers prefer subscription services for products such as meal kits, streaming services and even clothing subscriptions. Companies can benefit from this trend by offering personalized subscription models that align with the needs and preferences of their customers.

Delivery time control

While speedy delivery was previously paramount for consumers, providing accurate information about delivery times is becoming increasingly important. Additionally consumers want the option to choose a later delivery time and with the rise of apps and data digitization, this demand can be met.


Both suppliers and consumers are increasingly prioritizing sustainability. Sustainable and ethical practices, such as green packaging and eco-friendly production processes, are valued. For example, the use of parcel lockers reduces both costs and CO2 emissions by allowing consumers to pick up packages at convenient locations. Furthermore some major online retailers are opting to streamline their return policies, recognizing the environmental and financial costs associated with returns. Companies who are actively promoting sustainability will not only benefit the environment but also enhance their brand image.

Augmented Reality (AR) and virtual try-ons

Consumers want to experience online what they would typically do in physical stores. AR is becoming increasingly popular for virtual try-ons, allowing customers to ‘try on’ items such as clothing, glasses, or even furniture before making a purchase. This technology reduces the risk of returns and increases customer satisfaction.


The e-commerce industry continues to evolve due to technological advancements and changing consumer preferences. The number of sales channels is rapidly increasing, aiming to make it as easy as possible for consumers to order products. Companies that flexibly respond to these trends and adapt to the rapidly changing e-commerce environment have the best chances of success. By investing in innovative technologies, sustainability, and customer-centric approaches, your e-commerce business has a solid foundation for a thriving future in this competitive sector.

The consequence of the increase in the number of sales channels is that logistics for sellers are becoming more complex. FS can add value in this regard and support you in all these developments!

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